1. Research keywords before writing anything
Keyword research is a key factor in increasing your organic traffic. Use SEO tools like Semrush, Ahrefs, or Google Keyword Planner to find the best-performing keywords in your niche.
To drive more traffic always make sure to come up with long-tail keywords. For example, “blogging” is a small tail keyword and it is almost impossible to rank for that keyword due to high competition.
But you can rank for long-tail keywords like “The best way to start blogging with Blogger for free”, “start a new blog on Blogger”, “how to create a free blog” etc. These are all long-tail keywords that usually rank because these are low competitive, and you can easily rank for these keywords without building too many links.
2. Make on-page SEO a top priority
If you want to increase your blog traffic on Blogspot, you must make sure that you are doing proper on-page optimization. On-page SEO includes the following factors.
- Use primary keywords in title tags,
- Use the Keyword in the content body 4 or 5 times (if 1000 words),
- Add image alt tags,
- One internal linking (must),
- One External Linking (must),
- Every paragraph should be shorter than 300 words,
- Use subheadings such as h2, h3, and h4 in the overall content body.
This will ensure that your content is properly optimized for specific keywords which will help to increase its search engine visibility.
3. Getting incoming links is the key to growing organic traffic
Link-building means the marketing effort to link your website with other relevant websites. It is the most effective way to increase your website traffic from search engines. Although link building is difficult for most beginners, try writing guest posts for other blogs in your niche to build natural links.
To attract high-quality links from other blogs use creative link-building techniques like skyscraper strategy, blogger outreach, etc.
But I will recommend you focus on link building because the search engine is the best way to drive more traffic organically. Search engines such as Google give top priority to sites that have more backlinks.
4. Never publish duplicate content
Most beginner bloggers publish copied content on their Blogspot blog. I observe this almost every time a new blogger starts a blog on the Blogspot platform. They do this to increase their blog traffic but what they don’t realize is that Google has clever algorithms that will catch who is posting copied content.
And if they find that you are posting duplicate content on your blog to increase your traffic, it will start penalizing your search ranking or even Google may delete your blog for doing wrong. So never post duplicate content, take your time to research and create great content for your blog readers.
5. Optimize images for search engines
Images not only add depth to your content but also help you increase your traffic from “Google Image Search”. If you use attractive images that are relevant to the content and that show an idea of your website’s article/post topic, then your website will get more traffic from search engines.
But when using images in your article or post, first be sure that the images are non-copyrighted. Don’t use random images from Google search results because Google won’t accept your AdSense if they find copyrighted content being freely used on your Blogspot blog.
There are some websites from where you can get copyright-free images such as FreeDigitalPhotos.net, Quozio.com, or Unsplash.com.
Final thoughts on starting a free blog on the Blogspot platform
Creating a blog on a Blogspot platform is the best way to start your blogging journey. With time, you will not only be able to gain blogging experience but you will also start understanding all the technical terms related to blogging like SEO, Themes, Plugins, Customization, etc.
I hope this detailed guide on creating a free blog on the Blogspot blogging platform helps you not only to start a blog but also helps you start making money from AdSense. If you find this guide helpful, please share it with others so they can start their blogs on Blogspot.
My Opinion:
While Blogger may be a suitable platform for certain people, there are several reasons why it may not be the best option for everyone.
Here are some additional reasons:
- Slow Indexing on Search Engines: One significant drawback of using Blogger is the relatively slow indexing of content on search engines, including giants like Google and Bing. Unlike other custom websites, Blogger’s content may not get indexed as quickly, affecting the discoverability of your blog.
- Strict Adherence to Google’s Rules: Another crucial consideration when using Blogger is the necessity to adhere strictly to Google’s rules. If someone reports an issue with your blog, Google has the authority not only to downgrade your blog site but also to remove it entirely. The removal of the site implies the loss of all your hard work and content.
- Limited design customization: Blogger has limited design options compared to other platforms. If you are looking for a highly customized and unique design for your blog, you can find limited options in Blogger
- Old template: The templates available in Blogger may seem outdated compared to the templates offered by other blogging platforms. This can affect the overall aesthetics and user experience of your blog.
- Ownership and Control: Although Blogger is a free platform, it is owned by Google. This means that Google has control over your content and there is always a risk that Google may shut down or change the platform in a way that affects your blog.
- Limited plugins and extensions: Blogger has limited support for third-party plugins or extensions. This can be a bug if you want to add specific features or functionality to your blog.
- Monetization Restrictions: Blogger has restrictions on monetization and may not be as flexible as other platforms in monetizing your blog through advertising or other means.
- Mobile Responsiveness: Some blogger templates may not be fully optimized for mobile devices, which is crucial considering the growing number of users accessing content on smartphones and tablets.
- Reliance on Google: Since Blogger is a Google product, your blog’s success may be partially tied to Google’s policies and algorithms Changes in Google’s approach to blogging or search engine algorithms can affect your blog’s visibility.
- Limited support and community: Blogger has a small community compared to other popular blogging platforms. This can affect the availability of support, tutorials, and the overall sense of community that can be beneficial for a blogger.
In short, while Blogger may work for some users, those looking for more advanced features, customization options, and control over their blog may find other platforms like WordPress, Medium, or self-hosted solutions better suited to their needs.
My Suggestion-
- If you are new to blogging, start with a blogger site. This would be the best option to practice. But if you want to go professional, start with a custom website. You can read this article where I discuss How you can create a website for less than $50 without hiring a developer.
Also read,
- Why Personal Branding Is Crucial for CEOs in Today’s World.
- Make Money With a Website
Comment below with your thoughts and if you have any questions! I will be glad to answer them all.